Club Seltzer is a sophisticated yet playful non-alcoholic beverage brand based in Seattle, Washington. ​​​​​​​ Owner Charles and Norman, worked closely with Ulysses Design Co to develop a brand identity that captures the brand’s essence and resonates with consumers. The brand narrative we want to communicate with the audience was a nostalgic Mediterranean beach holiday. Our goal was to create a brand identity that positions Club Seltzer as an elevated, refreshing, and health-conscious choice for those who seek natural, delicious beverages without compromise.