Berry Babe

Brand Identity

Dessert

Byron Bay

Services

Logo Family
Type & Colour
Graphics
Collateral
Brand Guidelines
Packaging

Objective

Berry Babe is a playful, sophisticated, nostalgic ice cream parlour located in Byron Bay. It offers a natural, real fruit twist on classic ice cream. Berry Babe’s owner Amelia contacted Ulysses Design Co to create a brand Identity that would make her new ice cream stall stand out in the food market. Our project goal was to create a brand identity to represent the real fruit in the product, Byron Bay and surf culture.
No items found.

Results

The result of this project was a nostalgic yet contemporary, playful yet sophisticated brand identity that will make Berry Babe stand out in the food market of Byron Bay. Its identity carries the strength to allow this brand to expand to locations Australia wide. This high impact identity stands out in the crowd, leaving a lasting impact on customers. Our brand identity for Berry Babe transports its clientele to a sweet vacation of nostalgic delights, aesthetic pleasure and culinary magnificence.

No items found.

Solution

The concept we chose to take forward is representative of the ice cream itself. Its hand drawn custom letters are full of movement. The combination of their gloopy, drippy nature and the sweet colour palette echoes the nature of this all natural berry ice cream. The playful illustrations represent the brand, local produce and Byron Bay Surf culture. The menu is inspired by old school ice cream vans, using the nostalgic stars for price tags as a throwback to when Mr Whippy would turn up at your door.

No items found.
more

brand identity design

KODE

Hospitality Group
I
Seattle

Club Seltzer

Beverage
I
Seattle