Four soft serve ice cream cones in pink wrappers with the CG logo, melting on a beige surface in red, pink, orange, and purple colors.Hands shaping dough balls on a floured surface, overlaid with Lucky Parlor NYC Gyoza Bar logo featuring a dumpling illustration.Pizza boxes with KODE PIZZA branding and a partially eaten pizza inside one box on a red surface.Outdoor wall mural for San Remo featuring a weekend event schedule with artist names and times, and listings for liquor, fuel, coffee, rooms, and drinks.Colorful packaging of MOMO Gummies in flavors Orange Sunrise, Strawberry Sunset, Pineapple Burst, and Blueberry Splash with vibrant fruit and tropical illustrations.Cream-colored ice cream truck with pink Coasty Girls branding, advertising real fruit ice cream and NZ style on a sunny day.Cozy indoor setting with wooden furniture, wicker baskets containing lemons, hanging garlic strands, and a white wall with the Stoa logo featuring a winged figure playing a lyre while riding a lion.Multiple red and white cups with bold retro red text reading 'BERRY BABE' scattered on a reflective surface.

Elevate Your Food & Beverage Brand.

Stand out. Scale up. In just 4 weeks.

Trusted by top food and drink brands worldwide

A Hand Drawn Brand In Just 4 Weeks

Transform your DIY logo into a cohesive, compelling and scalable brand in just 1 month

01
Stand out
Why Ulysses

Real Brands, by Real People

Real brands, by real people. Work direct with your dedicated account manager and creative team to realise your brand potential.

Two people smiling and seated in chairs facing each other in a warm, cozy room with framed artwork, two monitors, and a window.
02
Grow faster
Food And Beverage Specialists

Foodies,With An Appetite For Design

We are a food and beverage focused branding studio. We help innovative restaurants, cafes and bars become beloved brands and market leaders.

Hands using a pizza cutter on a tomato and basil pizza with a menu listing sauces and sides next to a cheese grater.
03
Authenticity wins
Hand Drawn Branding

Hand Drawn By Humans

Every line is drawn by a real person. No algorithms, no shortcuts. Your brand gets the care and attention it deserves from a team that understands food and beverage.

Pattern of red line drawings on cream background featuring desserts, drinks, milk bottles, espresso makers, and the word 'Affo' with 'espresso syrup' in a circle.
03
Authenticity wins
4 Week Delivery

A Monumental Brand In A Month

Our efficient and effective process delivers an original, hand-drawn identity with measurable results for your brand in only 4 weeks.

Can of Club Seltzer Lemon Spritz surrounded by fresh lemons.
How It Works

Launch a Brand in 30 Days

Our Essential Identity Framework delivers a custom and original brand built on strategy.

Branding Work

That Speaks For Itself

All our brand identities are drawn by hand, from the custom logotype to our signature illustrations. Our process guarantees a truly original, authentic identity that reflects your brand in a way off-the-shelf fonts never can.

Brand Identity for a Premium Chef-Created Seasoning Brand

How we positioned Cura Seasonings as a premium, chef-created fermentation brand with the identity to match its ambition.
Brand Identity
Packaging
Creative Direction

Brand Identity for a Pilates Studio in the Illawarra

How we created a brand identity to elevate a local pilates studio
Brand Identity
Brand Strategy
Website

Brand Identity for a Gyoza Bar based in Brooklyn

We created a complete brand system and website ready for this gyoza bar to scale.
Brand Strategy
Brand Identity
Website

Brand Identity For A Luxury Golf Clubhouse Brand

How we positioned a virtual golf simulator as a luxury country club brand.
Brand Identity
Collateral
Brand Strategy

Glastonbury Festival Stage Brand Identity

How a strategic brand identity helped this independent stage cut through the noise at the iconic Glastonbury Festival.
Brand Identity
Collateral
Merch

Brand Identity for A Curated Wine Bar

We created a rustic, yet refined brand identity that helped this wine bar and restaurant stand out in the crowded LA food scene.
Brand Identity
Collateral
Website
Smiling man with tattoos and woman in shorts standing together outside a building with green awning.

Paul helped us focus and distill our wide-ranging vision for our store into a beautiful, elegant logo and style guide. The branding he made for us gave us confidence and made us excited to venture forth into our small business!

Dean Peterson
Cofounder, Burden of Proof
Portrait of a young man with short brown hair and facial hair wearing a brown jacket over a white shirt against a blurred brick wall background.

Working with Paul was really enjoyable and collaborative. From the initial conversations to the step by step creative process, Paul was always engaged, diligent and open to suggestion. We’re super happy with how he interpreted and updated our brand and look forward to working together again

Nick Griffiths
Founder, San Remo
Circular logo with red, bubbly letters spelling 'Berry Babe' on a pink background.

Working with Paul was really enjoyable and collaborative. From the initial conversations to the step by step creative process , Paul was always engaged, diligent and open to suggestion. We’re super happy with how he interpreted and updated our brand and look forward to working together again

Amelia Aitken
Founder, Berry Babe

Working with Paul was really enjoyable and collaborative. From the initial conversations to the step by step creative process , Paul was always engaged, diligent and open to suggestion. We’re super happy with how he interpreted and updated our brand and look forward to working together again

Ryan & Stephanie Johnson
Founder, Adesso! Bakeshop
Smiling man and woman holding wine glasses behind a bar with wine bottles and a menu board showing wine vintages and producers.

Working with Ulysses was a truly enjoyable collaboration. The teams level of professionalism and ability to execute the brief was spot on at every step of the way.

Luke
Owner, Smokey's Bottle Shop
Logo of Paper Tiger Coffee Roasters featuring a woman in a red outfit riding a roaring tiger, with text 'PAPER TIGER' above and 'COFFEE ROASTERS' below, and 'VAN' and 'WA' on the sides.

Ulysses Design Co. was an absolute dream to work with. The team here has an impeccable attention to detail and provides empowerment and support through each step. The execution was very organized and I am proud of the product they delivered to represent our company.

Brittney
Owner, Paper tiger coffee roasters
Shop

Fonts

Take a look at our recent fonts available on our shop

Typeface
Sign Painter Sans
$30.00
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Typeface
Big N' Juicy
$30.00
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Typeface
Working Man Sans
$30.00
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In 4 weeks

This Could Be Your Brand

Take your brand from DIY to dynasty in just 1 month with our essential Identity Package.

Two clear ribbed glasses of sparkling water with lemon slices on blue coasters labeled 'Club Seltzer' on a light stone surface.
Person wearing an olive green jacket carrying a white tote bag with bold red text reading 'espresso affo syrup'.
Dark wine bottle with an orange label reading 'L'ASIE SANS CHICHI' resting inside a cardboard box filled with other sealed bottles.
Glass window decal with purple text reading 'Adesso! Bakeshop BK NYC'.
Coastal beach with rows of blue and white umbrellas, people swimming, and historic stone arches and buildings in the background.
Close-up of a person’s hands holding a can of Tomiris kvass drink and placing it into a beige net shopping bag outdoors.