Pusit Pusit is a Filipino-American hospitality group owned by prominent chef Melissa Miranda. After branding the Seattle based group's restaurants we are asked to create a brand identity to tie the whole business together.
Pusit is Filipino for squid. The inspiration for the identity came from vintage tinned fish branding. We designed custom logotype and a squid brandmark in a hand drawn style to create a distinct and original identity.
We designed a collateral package to help define a professional and successful restaurant group, that was built with love by the local Fil-Am community. This included social media, business cards, signage and apparel.
We designed a collateral package to help define a professional and successful restaurant group, that was built with love by the local Fil-Am community. This included social media, business cards, signage and apparel.
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