Pusit Pusit
Brand Identity
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Hospitality
objectives

Pusit Pusit is a Filipino-American hospitality group owned by prominent chef Melissa Miranda. After branding the Seattle based group's restaurants we are asked to create a brand identity to tie the whole business together.

project Goals

Pusit is Filipino for squid. The inspiration for the identity came from vintage tinned fish branding. We designed custom logotype and a squid brandmark in a hand drawn style to create a distinct and original identity.

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Research

Pusit is Filipino for squid. The inspiration for the identity came from vintage tinned fish branding. We designed custom logotype and a squid brandmark in a hand drawn style to create a distinct and original identity.

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Solution

We designed a collateral package to help define a professional and successful restaurant group, that was built with love by the local Fil-Am community. This included social media, business cards, signage and apparel.

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Results

We designed a collateral package to help define a professional and successful restaurant group, that was built with love by the local Fil-Am community. This included social media, business cards, signage and apparel.

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Contact

Let's make something awesome together.

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