OBJECTIVES
Welcome to our case study for the brand identity of Wild Cats Catering Company, a Seattle-based Filipino-inspired catering company owned by Chef Melissa Miranda. Our objectives for this project were to create a unique and recognizable visual identity that would accurately reflect Miranda's culinary vision, while also differentiating the company from competitors and attracting new customers. This is our third successful collaboration with Miranda, having previously rebranded her fine dining restaurant Musang and casual dining concept Kilig.
TYPOGRAPHY AND COLOUR
To complement the vintage baseball-inspired brand identity of the catering company, we selected Neuzeit Grotesk as the typeface for headings and body copy. It is elegant, playful, and stylish, characteristics that align with the Filipino catering brand. For the color palette, we crafted a vintage take on the classic American red, white, and blue to evoke nostalgia and a sense of familiarity.
OUTCOME
Our brand identity for Wild Cats Catering Company helped Melissa and her team establish a strong and memorable presence in Seattle's competitive catering market. To help the marketing department maintain a cohesive identity, we created a comprehensive style guide to ensure the brand's consistency across all touchpoints. The new visual identity elevated the brand's reputation and allowed them to differentiate in the fiercely contested local hospitality market. Go Wild Cats!
OUTCOME
Our brand identity for Wild Cats Catering Company helped Melissa and her team establish a strong and memorable presence in Seattle's competitive catering market. To help the marketing department maintain a cohesive identity, we created a comprehensive style guide to ensure the brand's consistency across all touchpoints. The new visual identity elevated the brand's reputation and allowed them to differentiate in the fiercely contested local hospitality market. Go Wild Cats!
Cool Stuff
